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Organizing Events Your Way: Outsourced or Do-It-Yourself

Planning an event can be fun and exciting. All the more, as events celebrate people, unite and connect individuals, and offer unique opportunities to express creative ideas. Since events bring together people at a given place and time for a special purpose, we know there are multiple things which need attention and a range of aspects requiring special care. Organizing large events can be serious business.

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So how do we approach this onerous task of hosting a successful event? We can do this wholly through event management companies or by creating an event on our own with support from chosen event planners and vendors.

Once we have worked out the objectives of the event, drawn up a working budget, and settled on a possible date, depending on the nature of the event, we can look for vendors specializing on venue, baking, decoration, catering, entertainment, photography, invites and printing, travel, costume designing, gift customizing, and so on. Again, as required, we may search for event organizers for helping us with creating a master plan encompassing venue, activities, food, etc., working out administrative functions including security services, and so on.

On the other hand, being an ardent follower of the do-it-yourself ethos, you want to create and customize your event, design and send invites, manage vendors and guest list through a single window, and avail features like event checklists and schedules, alerts, and RSVP notifications. For searching and choosing appropriate vendors and event organizers, you want to have access to a pan-India list of event management companies and vendors. You want to select vendors based on location, budget, and customer review.

Can both the facilities – managing an event through an event organizer and creating an event on your own with select vendor support – co-exist on a single platform?

Yes, it can … now you have Flikeve!

Flikeve is a resourceful online event planning hub that connects event management companies and vendors with interested clients and customers. Flikeve India Pvt Ltd caters to the requirements of both customers and vendors. So, now you can Flikeve your event!

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Marketing Events: Unique Platforms for Creative Ideas

Events play seminal roles in our social, economic, political, and religious lives. Of the four broad categories of events – social, corporate, marketing, and personal – marketing events now play an increasingly important role for companies, large or small. To understand the power and potential of events centered on marketing, let us look at four popular sub-categories of marketing events: trade shows, launch / promotional campaigns, press conference, and workshops / seminars.

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 A Trade Show is an exhibition where companies belonging to a particular industry display and demonstrate their latest products or services. There is ample opportunity to meet with industry partners and customers and study market trends and opportunities. Also referred to as a trade fair / exhibition or expo, a trade show may only be attended by company representatives and the press or be open to the public or be a mix of the two, where it is initially ‘trade only’, followed by ‘opening up’ to all.

 While a Launch often announces the unveiling of a product into the market, Promotional Campaigns use various marketing strategies to uphold the brand and to promote a business or event to a target audience. On the other hand, a Press Conference is where companies or newsmakers invite journalists and representatives from the press to hear them speak and ask questions.

 While a Workshop can be a series of meetings organized for interaction and exchange of information among a select group of individuals, a Seminar is often an academic exercise which brings together participants who actively engage, present, discuss, and debate on issues relating to a particular subject.

These four kinds of marketing events offer unique platforms to put into action creative marketing ideas. From highlighting the brand or product to connecting with target customers to engaging with partners and clients to reviewing market trends – there is a whole universe of opportunity for the organizer and host.

‘Event-Full’ Living: Successfully Organizing the Events in our Lives

Events are not new for us. They have been here for ages. They are an integral part of our human existence and continue to play seminal roles in our social, economic, political, and religious lives. As social beings, we organize and participate in events.

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 From time immemorial, we have been celebrating events marking a range of occasions. An event is generally seen as a planned occasion of personal, professional, public, or social importance. It is understood as something which has special significance for both organizers and participants.

 For our understanding, let us divide events into four broad categories: (a) Social, (b) Corporate, (c) Marketing, and (d) public. Now, let us look at the range of events: wedding, birthday, anniversary, party, executive retreat, conference, annual meet, trade show, promotional campaign, press conference, workshop / seminar, concert, award ceremony, sports event, theme party, and so on. In a sense, given the wide range of occasions for us to meet and to celebrate, we really have an ‘event-full’ life!

 We participate in events and we also organize them. While participation may look to be an apparently easy activity, it has its own demands of choice or compulsion. Here we will focus on the more demanding activity of organizing an event. For, at some point in time, we have had to play the role of an organizer and, as we know, that role is never easy.

 In subsequent posts, our discussion will revolve around the nature of social, personal, marketing, and corporate events. We will look at the complete cycle of organizing an event: from conceptualizing to planning to manage to host. We will try to see how we can effectively scout, for example, for an event management company or event planner in India. We will try to look for easy but sure-footed solutions to either self-plan an event or organize one through an event planner. And, for a wholesome understanding, we will try to study a range of actual events: from executive retreat to wedding, from birthday to conference, from annual meet to theme party.

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